Taking a creative approach to digital marketing requires problem solving. In order to create the best corporate headshots, we operate by our big three:
Great lighting and a simple background is a must.
The day of this shoot was a hot one, though you wouldn’t know by looking at the pictures. After some creative problem solving to create Covid safe conditions, we got started with a white background graded down to a bright, neutral gray.
This style is incredibly versatile because it can be used for so many different applications. The image looks clean and can be used across any professional channel as is, or it can be used to create digital marketing assets by removing the background and creating something new.
If your company is doing a rebrand and you’d like to change the background of your images, you always have the option to do that. This goes for anything from a simple color change to adding an environmental background like we did here.
From Fortune 500 companies and regional brands to not-for-profit enterprises, Strata Company helps marketing and sales professionals across a wide range of industries overcome complex challenges. If your business is grappling with a lack of brand compliance, struggling to develop multichannel campaign strategies, or needs help with smart, scalable processes, they can help.
Their work is to understand their clients’ challenges, collaborate with them to develop smart solutions, and continuously make their marketing efforts more efficient and effective. To put it simply, you explain your challenges, they fill in the gaps, and together you’ll make smart happen.
When your online brand is clean and consistent, it naturally showcases the best of your organization.
A “meet the team” or “about us” page is crucial to forming trust with your web visitors. This trust is what turns web traffic into clientele. Strata’s design here is simple and visually interesting, but most importantly it puts the headshots front and center. The result is a welcoming and dynamic page that truly gives you a sense of the team behind the business.
To the team at Strata, it was great working with you. All the best from all of us here at Pictures by Todd.
Pictures By Todd Photography, 10 Thomas Ave, Bryn Mawr, PA 19010, Studio: 610-788-2283